Why page speed matters for SEO
Google has used page speed as a ranking factor since 2010 for desktop and since 2018 for mobile. In 2021, it went further — introducing the Page Experience update which made Core Web Vitals explicit ranking signals. Today, a slow page is a page that ranks lower, regardless of how good the content is.
But speed doesn't just affect rankings. It affects every conversion metric on your site:
53%
of mobile users leave a page that takes more than 3 seconds to load
1s
delay in load time reduces conversions by up to 7%
100ms
faster load time increases Amazon's revenue by 1%
A free page speed checker gives you your exact score and tells you precisely what's causing slowness — so you can fix the right things instead of guessing.
Core Web Vitals explained
Core Web Vitals are the three speed metrics Google officially uses as ranking signals. A page speed checker tests all three:
LCP — Largest Contentful Paint
How long it takes for the largest visible element on the page (usually the hero image or main heading) to fully load. This is the metric users notice most — it's when the page "feels" ready.
CLS — Cumulative Layout Shift
How much the page layout shifts unexpectedly as it loads — images popping in and pushing text down, buttons moving before you click them. A high CLS causes accidental clicks and frustrated users.
INP — Interaction to Next Paint
How quickly the page responds when a user clicks, taps, or types. Replaced FID (First Input Delay) in March 2024. A slow INP makes your site feel laggy and unresponsive.
How to use the free page speed checker
Enter your page URL
Paste any URL — your homepage, a key landing page, or your slowest-feeling page. You can test any publicly accessible URL.
Get your speed scores
SEO-Snap runs Lighthouse tests for both mobile and desktop, returning your PageSpeed score (0–100) and all three Core Web Vital metrics.
Review what's slow
You'll see a prioritised list of issues — render-blocking scripts, unoptimised images, unused CSS, slow server response — with each issue's impact on your score.
Fix highest-impact issues first
Focus on the top 2–3 issues. A single large unoptimised image often accounts for half your LCP score. Fix the big things first before micro-optimising.
Free Website Speed Test
Check your PageSpeed score and Core Web Vitals on mobile and desktop — free, instant, no signup.
Test Page Speed Free →The most common page speed problems (and how to fix them)
Unoptimised images
Impact: Very HighFix: Convert images to WebP format (30–50% smaller than JPEG). Use correct dimensions — don't serve a 3000px image displayed at 800px. Use lazy loading for below-fold images.
Render-blocking JavaScript
Impact: HighFix: Add defer or async to non-critical script tags. Move scripts to the bottom of the body. Use dynamic imports for JavaScript that isn't needed on initial page load.
No browser caching
Impact: HighFix: Set long cache-control headers for static assets (images, CSS, JS). Use a CDN to serve cached versions from servers close to your users.
Slow server response time (TTFB)
Impact: HighFix: Use a faster hosting provider or upgrade your plan. Enable server-side caching. Move to a CDN. TTFB should be under 200ms — anything over 600ms is a serious problem.
Large CSS files
Impact: MediumFix: Remove unused CSS (tools like PurgeCSS help). Minify CSS files. Consider critical CSS inlining to load above-fold styles immediately.
No CDN
Impact: MediumFix: A CDN (Cloudflare, Fastly) serves your assets from servers near your users. Free plans are available and can cut load times by 40–60% for international visitors.
Frequently asked questions
What is a good page speed score?▼
What are Core Web Vitals?▼
Why is my mobile speed score lower than desktop?▼
My speed score is good but my site still feels slow — why?▼
How often should I test my page speed?▼
Free Tool
Test your page speed now — free
Get your PageSpeed score and Core Web Vitals on mobile and desktop. Find exactly what's slowing your site down.
Test Page Speed Free →Works on any public URL · Instant results · No account needed